Who is ZoomInfo? It's Linkedin's Search on Steroids

"ZoomInfo is a search engine that continually scans millions of Web sites, electronic news sources, SEC filings, and other on-line resources and provides results in concise, easy-to-use summaries. ZoomInfo PowerSearch helps recruiters source passive candidates by providing information on more than 36 million business professionals. ZoomInfo JobCast is a campaign tool that uses proven email best practices to help you efficiently reach these candidates. Try out ZoomInfo on some of your own searches!"

ERE the Recruiter's Mother-ship

This ad was included in an email announcement from ERE, a 30,000 member on-line recruitment community and publisher of Electronic Recruitment Daily. ERE is probably the most influential resource for the recruitment industry. 

Zoominfo a big advertiser on ERE's website and newsletters, has grown into a powerhouse resource for recruiters, deal makers and sales/marketing folks. It scrapes websites for data, organizes the information by person and provides depths of detail to users for free or in various fee-based levels similar to Linkedin.

Zoominfo is Raw Capitalism

But that's where the similarity to Linkedin ends. While Linkedin is based on a mutuality, an exchange of value, and the understanding that connections are made through known commodities. Zoominfo is pure raw capitalism, allowing you to gather as much data on a person and their affiliations as possible and go after them freely and relentlessly. Of course how you go after them is up to you as no introductions through shared mutuality and other niceties are available through Zoominfo. It's up to an organization to ferret out the data and drive the deal

This makes Zoominfo one of the most fertile aggregators of data on people and companies existing today outside of Homeland Security's records with potential to seek and recruit talent with speed and efficiencies escalated to the steroid level of employment search on the Internet. It makes even using Google's search tools pale in comparison because Zoominfo does the search for you. They take out the guesswork and the effort.