DeadlineNews.com Repurposes San Jose Mercury News Journalist

Much has been said about the disintermediation (you got to love that word) of the newspaper business caused by the Internet.  Statistics show that more than 80% of gen Y reads their news online.  The movement away from the daily paper has only accelerated with Web 2.0 blogs. Daily Kos has done more to influence and report about politics than any TV or print commentators.

Silicon Valley’s own San Jose Mercury News has been hard hit with layoffs over the past few years. Most recently, Knight Ridder, the publisher sold the paper. Where does that leave the talented, hardworking journalists in the print media? Out of work? Maybe?   

Many have found new venues online such as Margaret Steen, former careers writer, now freelance journalist. And Dan Gilmore, former technology columnist, now Director of the Center for Citizen Media, after a failed attempt at citizen journalism with  the Bayosphere blog.

Recently, I tripped over online, the best repurposing of a former Mercury News journalist yet in the form of Broderick Perkins.   His company’s,  DeadlineNews.com, tagline is “News that really hits home!”  Yup, you got it, he is writing all about real estate and he was the former real estate writer for the Merc. He is fun, credible, astute and with totally up to date information about real estate finance, markets, home improvement and the latest developments locally and nationally.

Check him out. There is life after disintermediation.