Blogging and BlogHer

I went to the BlogHer Conference, 2nd annual, a couple weeks ago to find out how to blog and be  more than Guy Kawasaki's description of it. What a great event. If you are at all interested in using a blog in your business, then got to next year's conference.

I was so intrigued that I went to the Wordpress all day conference on blogging a week later where I got a free Tee shirt and stickers and lots more technical jargon as it is open source.

I wanted to know how a blog could make money, how it could help my clients, how it could be a business tool. Could blogging be effective for professionals and their careers? Could it have a significant business application? Can corporations leverage it to benefit their products, customers, bottom-line?

Well I got more questions than answers at the conference that's for sure as I was exposd to other new applications, like wikis, vlogs, swikis, and widgets. Sometimes I think I am learning Quantum Physics terminology.

What I can say is that it's just beginning to be recognized, utilized and it's potential realized. Anyone doing something now with a blog is still an early adopter that's for sure. And the possibilities of how and for what purpose to use these communications tools are open to the imagination.